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Planning your Web Design

Web design | building a website There is a lot more to web design than meets the eye. It is not just a question of picking an appealing template and throwing some content into it.
Before you start designing your website or hire someone else to do it for you, you need to give it some thought and plan it.

A website is very much like your "virtual salesman". It has to represent your brand. It needs to address your customer problems. It needs to consider your competitors and compare favorably to what they have to offer. It needs to invoke trust, be functional and easy to navigate, be compelling to read and come back to, but most important - it has to sell.

It is therefore important to begin planning your website with the following questions:

One of the main keys to good design is thorough research. If you don't research your market and in result you optimize your site for wrong keywords, you are likely to waste your money, because you will attract the wrong visitors. Or your website will become like your last year's brochure - obsolete and forgotten.

If you would like to get some help with keyword research and planning your website, contact us. We include Website Planning session in all our Web Design Packages, so if you would like a hassle-free, comprehensive solution, head to our Web Design Packages page.

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